What is the PVC?
The Programmable Venue Consortium (PVC) is an open standards initiative and certification body for organizations delivering orchestrated, context-aware media experiences in physical or hybrid spaces.
We believe venues should do more than display content. They should listen. Respond. Adapt. Communicate. The PVC exists to recognize, support, and promote environments that do exactly that.
✅What Makes a Venue Programmable?
To qualify as a Certified Programmable Venue, a space must demonstrate:
Orchestrated Media Delivery
Uses a system that transforms and distributes messages across multiple channels and surfaces—automatically.
Contextual Awareness
Media in the venue adapts based on real-time conditions: time of day, events, audience, data, or triggers.
Multi-Format Deployment
Content is repackaged for signage, feeds, mobile, web, or physical display systems.
Intent-Based Programming
Media is driven by intent—not just scheduled or playlisted—using rules, metadata, or programmable logic.
🏷️Certification Tiers
Meets the baseline for dynamic, context-aware messaging using a recognized orchestration system.
Advanced use of data, automation, and multi-channel logic across multiple locations or zones.
Organizations that build, deploy, or support certified venues (e.g., AV integrators, design studios, platform vendors).
🎖️What Do Members Get?
- Official Certification (window sticker, lobby display, digital badge)
- Public Directory Listing on programmablevenue.com
- Use of the PVC Mark in marketing materials
- Access to design templates and best practices
- Invitation to the annual Programmable Venue Summit
- Priority access to case study collaborations and ecosystem content
💬Why It Matters
Patrons don’t just notice content—they feel how the space communicates.
Being part of the PVC tells the world:
“This space is a Certified Programmable Venue. Media here moves with you.”
🛠️How to Apply
Becoming a member is simple.
Review the PVC checklist
Submit your venue for review
Get approved and receive your kit
Join the growing network of responsive, forward-thinking environments.